New Google AdWords Editor 4.0 for Windows

Those who don’t know about Google Adwords:
It is a advertisement solution from Google basically allowing you to advertise on Google Network on CPC, CPM basis.
You

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Adwords Editor 4.0 for windows

Google recently (2 days back) launched new version of Adwords Editor.
Adwords editor allows you to dowload Adwords’s data on your computer, modify it, deal it with offline and then upload back to adwords’s site.
Download it here.

New Features of Adwords Editor 4.0

As per Google Site:

• Mobile ads: View, add, and update your mobile ads on the new Mobile Ads tab.
• Campaign posting: Select and post only specific campaigns, or post all changes at once.
• Right-click menus: In the tree view and data view, use the new right-click menus for adding, editing, and deleting.
• Custom date ranges: Download and view performance statistics for the dates you choose. AdWords Editor stores up to five custom date ranges.
• Paste to multiple campaigns: Select multiple destination campaigns for campaign negative keywords and sites via the Edit menu > Paste Special.
• Copy targeting settings: Copy and paste language and location targeting settings between campaigns.
• Copy only keywords or sites: Copy a list of just your keywords or targeted sites, without the destination URL, bid, or other columns in the data view.

Updated features:

• Status in Add Multiple tools: Pause, delete, or resume keywords, sites, or ads with the new ’status’ field.
• Matching options in Add/Update and Delete Multiple Keywords tools:
  • Use standard AdWords keyword matching option formats (broad, “phrase”, [exact], and -negative).
  • Add or delete negative keywords along with regular (positive) keywords.
• Capitalization on Keywords tab: If two keywords in an ad group only differ by capitalization (such as “Italian Food” and “italian food”), they will be flagged on the Keywords tab.
• No end date option: Set a specific end date for your campaign, or select ‘none’ to have a campaign run indefinitely.

Other improvements:

• More languages: This is the first release of AdWords Editor for Czech, Hebrew, Polish, Portuguese (Portugal), English (Australia), and Turkish.
• Budget Optimizer campaigns: Previously, campaigns using the Google Budget Optimizer (TM) could not be updated in AdWords Editor. Now it’s possible to edit ad groups and keywords within these campaigns. (CPC bids are still managed automatically, and therefore cannot be edited.)
• Better menu access keys for non-English locales.

Tags: advertising, adwords, adwords editor, Google Adwords, new adwords editor, online advertising